As one of the leading exhibitions in the Middle East we believe that Horeca sponsorship
opportunities will raise your brand awareness and your media exposure.
Horeca 2012 Sponsorship Program affords your company strategic opportunities to effectively
promote your products and services. This year’s program presents an array of sponsorship
options designed to match your target audience. Wherever possible, company logos, product
logos and related corporate identity are employed to reinforce the sponsor's message.
To reserve a sponsorship or if you are interested in creating a unique sponsorship tailored to
your promotional objectives, please contact the client servicing department + 961 1 480 081

I. PLATINUM SPONSOR USD 40,000

II. GOLD SPONSOR USD 25,000

III. SILVER SPONSOR USD 15,000

1. The Gala Dinner
The ceremony will gather 400 key players from the hotel, restaurant and catering industry at a gala dinner.
• Platinum sponsor USD 25,000
• Gold sponsor USD 15,000
• Silver partner USD 8,000
• Bronze sponsor USD 5,000
• Friends of the event USD 3,000

2. The Hospitality Salon Culinaire
For the 13th year, more than 200 Lebanese and international chefs will compete in different food categories. A panel of international judges from Europe and the Middle East will be on hand to judge the participants and award the prizes. Food and beverage companies, kitchen equipment and utensils suppliers are invited to sponsor this unique event.
• Platinum sponsor/Partner USD 25,000
• Gold sponsor USD 15,000
• Silver partner USD 8,000
• Bronze sponsor USD 5,000
• Friend of the event USD 3,000

3. The Live Junior Chefs Competition
Competition. For the fourth year in a row, students from major hotel management universities and technical schools will showcase their talent at this creative competition.
Food and beverage companies, kitchen equipment and utensils suppliers can sponsor this unique event.

• Platinum sponsor/Partner USD 15,000
• Gold sponsor USD 10,000
• Silver partner USD 5,000
• Friend of the event USD 3,000


4. The Atelier Gourmand
Promote your brand, products and/or services by sponsoring the Atelier Gourmand. A unique event where prominent international chefs unleash their talent and invite trade visitors to participate in tasting sessions on a defined cooking or product theme. Food and beverage companies, kitchen equipment and utensils suppliers can sponsor this exceptional event.

• Platinum sponsor/Partner USD 15,000
• Gold sponsor USD 10,000
• Silver partner USD 5,000
• Friend of the event USD 3,000


5. The World Culinary Heritage
Promote your brand, products and/or services by sponsoring the World Culinary Heritage.
Countries from around the world will showcase unique culinary traditions daily at the live cooking station of the World Culinary Heritage pavilion. Food and beverage companies,kitchen equipment and utensils suppliers are invited to sponsor this unique event.
6. The National Extra Virgin Olive Oil Contest
Promote your products and/or services by sponsoring the 7th edition of the olive oil contest.
Producers from all over Lebanon display their olive oil to be judged by a panel of renowned olive oil tasters.

• Platinum sponsor/Partner USD 15,000
• Gold sponsor USD 10,000
• Silver partner USD 5,000
• Friend of the event USD 3,000


7. The Wine Lab
Promote your brand, products and/or services by sponsoring the 3rd edition of the Wine Lab.
This unique event brings together importers and producers of wine and sets the stage to
meet genuine winemakers in a professional and hospitable environment. A dedicated area
has been arranged for tasting sessions, workshops and competitions.

• Platinum sponsor/Partner USD 15,000
• Gold sponsor USD 10,000
• Silver partner USD 5,000
• Friend of the event USD 3,000
8. Customized events
Promote your products and/or brand during a customized tailor-made event created specially to your company.
USD 10,000

9. Master Class
Promote your brand, products, restaurant or services by demonstrating live in front of the public with 30 min workshop on one of the events.
 USD 2,500
10. The Product of the year
Promote your brand, product and/or service by sponsoring the Product of the Year. New ideas and products that came onto the market throughout 2011 and early 2012 will be displayed and awards will be given to the best.
• Platinum sponsor/Partner USD 10,000
• Gold sponsor USD 8,000
• Silver partner USD 5,000
• Friend of the event USD 3,000


11. The Floral Symphony
Leading florists will mix flowers with fruit creating works of art for display and showcase their latest creations at the exhibition.
• Platinum sponsor/Partner USD 10,000
• Gold sponsor USD 8,000
• Silver partner USD 5,000
• Friend of the event USD 3,000


12. The Librairie Gourmande
Discover latest book releases and sample the taste of an array of culinary references at the Librairie Gourmande.
• Platinum sponsor/Partner USD 10,000
• Gold sponsor USD 8,000
• Silver partner USD 5,000
• Friend of the event USD 3,000
13. The Annual Hospitality Forum
Promote your brand, products and/or services by sponsoring the Annual Hospitality Forum.
Daily workshops at Hall 3 will gather key hospitality professionals from the region to discuss the latest industry trends.

• Platinum sponsor/Partner USD 15,000
• Gold sponsor USD 10,000
• Silver partner USD 5,000
• Friend of the event USD 3,000

14. VIP Lounge
Grab the VIP’s attention to your concept, products and/or services by sponsoring the VIP Lounge that welcome’s exhibitors and VIP guests.
Visibility same as Gold sponsor

• Gold sponsor USD 10,000
IV. ADVERTISING AT HORECA

Increase your brand awareness 
1. Visitors bags branding 
Make an impact the moment attendees arrive to the show!
15, 000 visitor’s bags will be distributed to all visitors at the show entrances. Add your company logo to help direct attendees to your booth.

Price: USD 6,000 (including production)

2. Six logos on Horeca's main entrace doors
Make an impact the moment attendees arrive to the show!
Your visual on the glass doors to welcome all visitors.

Price: USD 4,000

3. Your banner at registration area-backlit
Grab the attention of attendees during registration. Display your company’s logo and booth number prominently.
Banner size: 0.98m (w) x 4.8m (h)
Price: USD 3,000
(excluding production)

4. Upright banner outside registration area
Capture the visitor’s attention the minute they reach the exhibition by prominently displaying your company’s logo and
stand number.
Banner size: To be advised.

Price: USD 2,500 (excluding production)

5. Giant banner on Biel's facade
Grab the visitor’s attention the minute they reach the Biel premises! Display your visual on a large banner displayed
on Biel’s outdoor façade.
Banner size: To be advised.

Price: Upon request

6. Documents distribution at the main exhibition entrance
Reach the visitors once they arrive by handing out your brochures or flyers at main the entrance. Limited to three companies

only. Limited to two companies per day.
Price: USD 2,000 (4 days)
(excluding logistics expenses)

7. Your banner on Horeca's homepage
Feature your banner prior to the show to promote your business with a direct link to your homepage.
More than 15,000 people visit yearly horecashow.com 
Price: USD 2,000

8. Giant banner between Hall 1 & Hall 2
Grab the attention of visitors in the exhibition area. Display your company’s logo and booth number prominently
around the peripheries of the halls.
Banner size: To be advised
Price: USD 2,000
(excluding production)

9. Your logo and stand number on the aisle floors
An original way to steer visitors to your stand.
Limited to 5 companies only
Price: USD 2,000/10 floor tiles

10. Live mascot in the exhibition aisles
Make sure that your message gets around! The exhibition aisles promotional staff can draw visitor’s attention
and generate traffic at your stand.
Limited to 3 companies only
Price: USD 500/day
11. Your logo on entrance giant floor plan
Grab visitor’s attention to your company and stand with your logo on the main entrance floor plan

Price: USD 750/logo
Boost your image and prestige:
1. Your logo on show badge including visitors' online confirmation
Double the impact of your promotion: Highlight your logo on the online confirmations to the 6,000 buyers (approx.) who will start registering online one month prior to the event. Also, feature your logo on the show badges distributed to 20,000 (approx.) on-site registered visitors.

Price: USD 5,000 (including production)

2. "Invitation brought to you by"
Increase your visibility by featuring your logo printed on Horeca’s invitations distributed to our 45,000 database as “This invitation is brought to you by”

Price: USD 5,000

3. Hostess and usher dress branding
Increase your visibility starting from the exhibition doors by featuring your logo on 50 hostesses pins and ushers ties.
Price: USD 4,000 (including production)
4. Special display at on of the events premises
Promote your product to all Horeca visitors with a special display at one of the events premises.
Price: USD 2,500

5. Neckstraps branding
Provide all attendees (aprox. 20,000) with a user-friendly way to display their show badge. Neck straps can promote your message, logo, and booth location.

Price: USD 6,000 (excluding production)

6. Your visual in the press lounge
Promote your company’s logo and booth number at the press lounge where complimentary computer accesses are available to the press.
Price: USD 2,000 (excluding logistics costs)

7. Flyer distribution in visitors' bags
Promote your company’s logo and booth number at the press lounge where complimentary computer access is available to the press.
Price: USD 2,000

8. Shuttle bus services branding
Make sure that your message gets around! To increase your visibility display your company’s logo or visual and stand number on the shuttle cart provided for transporting attendees and exhibitors to and from parking areas to the main entrance
Price: USD 1,500 per bus/cart (4 days)

9. Logo on the annual forum notepad
Promote your company’s logo and booth number by choosing the notepads, which will be distributed during the four days seminar sessions and at the registration area.
Price: USD 1,000 (including production)

10. Special Hospitality News Horeca issue
Promote your brand, product or services by booking your page now! Hospitality News magazine special Horeca 2012 will be distributed to over 20,000 visitors during the exhibition in addition to the 1,000 copies sold in local bookshops and 2,500 copies delivered door to door to Hospitality News subscribers.
Number of copies printed: 7,000
Prices:
1/4 page  USD 1,090
1/2 page  USD 1,575
1 page     USD 2,475

11. Your advertisement in the official catalog
Advertise in Horeca 2012 official catalog . The catalogue is a long-term promotional document widely used by professionals. More than 15,000 copies will be released to all visitors.
Prices:
1 colored page       USD 1,250
Inside back cover   USD 1,300
Inside front cover   USD 1,500
Back cover             USD 1,750